Today, TravelStore continues on its quest to constantly improve the travel-buying experience. In order to help luxury travelers navigate the ever more cluttered digital space, TravelStore has engaged a new digital agency partner, The1stMovement. "We’re driving significant new business from our online presence and wish to optimize that opportunity, focusing on the affluent traveler who values the level of service and expertise we can offer and the deep personal contacts we have worldwide," said Wido Schaefer. Strategy work will begin immediately, with a focus on developing industry leading campaigns in 2012.

"As a respected leader in both the business and leisure travel markets, TravelStore is well positioned to take advantage of the challenges and opportunities of today’s travel market", said Ming Chan, CEO of The1stMovement. "In the digital era, it’s more important than ever to make a human connection. TravelStore has shown their ongoing commitment through their selection as one of the "Best Places to Work in LA" by the LA Business Journal. Although we are in very different industries, there are a lot of similarities between TravelStore and The1stMovement, and we are excited to grow together.”