Welcome to the T1M Weekly Agency Digest (returning after our spring vacation). Below you will find some of our favorite news articles, videos, and other updates from the last week. Be sure to follow @the1stmovement to hear our thoughts all week long. Enjoy!

Agency News:

Large companies increasingly turn to best-in-class specialists over full-service shops: http://bit.ly/agencynews

Agencies are using more freelancers to meet new-business needs: http://bit.ly/agency-synergy

"Punch Top Can" not enough for DraftFCB to keep MillerCoors account: http://bit.ly/MillerCoors

Digital revenue accounts for over 30% of agency revenue in 2011: http://bit.ly/digitrev

Launches and Campaigns

New York Times launches “Ricochet”, serves up targeted content and ads for brands http://bit.ly/NYTLaunch

Under Armour “What’s Beautiful” campaign (by RT+P and CP+B) encourages women to compete: http://bit.ly/cp-b  

Miller Lite “Punch Top Can” handy for shotgun contests: http://bit.ly/ShotgunML

Pepsi “Pulse” is a pop culture dashboard: http://on.mash.to/Pepdash

AOL focuses on original content with “AOL On” video hub: http://bit.ly/aolfront  

UX and Strategy:

Eyetrack study shows how new Facebook pages change the way we see brands: http://on.mash.to/timelinebrand

[T1M Spotlight] Beyond Advertising: marketing requires a focus on engagement and transformation: http://bit.ly/ImaSwT

Coca Cola 2020: moving from “creative excellence” to “content excellence”

Technology:

Google launches ‘Drive’, challenging Box, Dropbox in Cloud Sync: http://bit.ly/Googledrive

Korean Grocery Chain, Emart, creates fun and useful (really) QR code campaign: http://bit.ly/qrshadow

Blackline launches satirical magazine on iPad (only) using impressive HTML5: http://on.mash.to/K0vIoE

Creative:

World’s smallest Ikea store lives in a banner ad:

Terra “Poo WiFi”: harnessing poo to power wifi. Coming soon to a park near you.

Quote of the Week (QOTW):

“Our success has come from being best-in-class at one thing as opposed to being good at a lot of things"
Leslie Bradshaw, COO, Jess3

Thanks for reading, and don't forget to follow us all week long at @the1stmovement.

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How a customer-centric approach to marketing provides transformative potential for organizations
by Hugh Graham, Director of User Experience, The1stMovement
 
Overview

In our increasingly digital world, it is a truism to say that traditional models of advertising and marketing are insufficient to the task at hand. But what does this mean, if anything?

Engagement is the buzzword of the day, and organizations and agencies are falling over themselves to figure out how to connect with their audience through social platforms and mobile applications. Advertising campaigns are augmented with interactivity (albeit often as an afterthought), and ‘content marketing’ is breaking down the line between advertising and storytelling. In some cases crowdsourced content has become intrinsic to the story, most famously leveraged in Weiden+Kennedy’s Old Spice campaign (though there are numerous other examples out there).

All this is good, and important, and often fun. Building digital brand engagement is an essential component to contemporary marketing campaigns. But it’s only half of the equation. Clear back in 1999, the first thesis of the Cluetrain Manifesto was that “markets are conversations.” By definition, a conversation has to go both ways; it’s not enough to encourage your customer to act as a megaphone. And the other side of the conversation (when it comes to customer engagement) is organizational transformation.

From the agency perspective, there is as much or more opportunity in helping clients to build increasingly valuable relationships with their customers than there is in just promoting their existing products and services, and this opportunity is especially pertinent for agencies with their roots in digital. Taking advantage of this opportunity requires a radical reconsideration both of the role of the agency and of the purpose and methods of marketing. At the end of the day, in some ways it hasn’t changed at all; agencies are still building brands, making connections, and telling stories. It’s just that the nature of the stories is different.  

A Traditional Model of Advertising

“I don't believe in duping the public, but I believe in first attracting and then pleasing them."
P.T. Barnum, American Entrepreneur and Showman

At the most fundamental level, effective marketing has always been rooted in understanding the customer (or potential customer) and providing them the information to make an educated decision. Naturally, there is an element of the showman and entertainer as part of the process. We want to be part of brands that represent the aspirational parts of ourselves, that seduce us and make us feel connected and clever and witty and better looking. But, you still have to deliver the goods; a brand promise is only as good as the ability to deliver on the that promise. The worst of advertising comes from setting false expectations. As P.T. Barnum said, you have to attract them first, and then please them.

In the mass marketing era which has defined the bulk of the last 60-plus years (and which we are arguably on the tail end of), campaigns focused primarily on broadcast television, radio, and newspaper ads. According to this model, getting a product adopted requires taking creative (or not so creative) ideas and putting them out there with sufficient frequency and reach to hit the audience. It’s a one-way push model, it moves from from the top down, and it’s more or less one size fits all.

The traditional components of the marketing model aren’t going away; creative ideas and design are as important now as they have ever been. But the advent of digital culture has changed the equation fundamentally.

Building Engagement

Social, mobile, local. Organizations (and their agencies) are looking for any opportunity to engage with customers and potential customers, encouraging them to promote their brand and tell their story. The drivers to adopt these approaches are numerous, as the methods of media distribution and engagement change radically and fundamentally. In this environment, engagement models have become an essential part of the process as we seek to understand customer behavior and touchpoint opportunities.

But too often the drive for engagement is a superficial add-on to the traditional marketing cycle. Concepts come from broadcast and print and are then extended to serve the interactive opportunities (“Add your thoughts on Facebook!”). Or, unique interactive content is created with the primary intention of developing a case study or video to tell the story later. Consider Google’s “Project Re: Brief” Coke ad, as imaginative and technically innovative as it is, was never going to fundamentally change google’s business. It was designed from the start as a “behind the scenes” video with no intention of rolling it out more broadly.

Though engagement should be more than an afterthought to an idea or an opportunity for a sound bite, it’s more difficult than it first appears to build a framework that includes the audience in the process. What is traditionally one-way has to become a two-way, a highly controlled presentation of ideas has to become a conversation. This is always a challenge for organizations, who want to present as consistent and unblemished a picture of themselves as possible, and also for their agency partners, who want to tell the story without interference or distractions.

The Transformational Imperative

“Improving marketing productivity is about more than improving ROI on marketing campaigns. It requires rethinking people, processes, systems and product portfolios."
– Mohan Sawhney, Professor of Technology at Kellogg School of Management at Northwestern University

Professor Mohan Sawhney of Northwestern University is a leading advocate of taking a customer-centric approach to business. In a talk from 2010 on this topic (available on youtube, he recommends that organizations align themselves with the “three pillars of customer-centricity”:

1. Getting a superior understanding of customers (better customer insights).

 2. Using these insights to come up with a superior value proposition

 3. Delivering a superior customer experience

He goes on to say that “a customer experience is a blend of the physical experience across many moments of content (or moments of truth).” and “Every touch is an act of branding.” Or, as designer and author Clement Mok has said, “the experience is the brand.” For companies to build meaningful engagement with their customers, they also need to embrace the transformative potential (and risks) inherent in this increasingly transparent approach to business.

Digital agencies, with their focus on creativity and technology, have increased opportunities along with increased responsibilities, and must be able to take a newly holistic and strategic approach to developing and implementing ideas. Insights and Ideas have to come from a combination of real insight and honest listening. Building customer engagement and driving organizational transformation requires more comprehensive understanding and sensitivity, while still knowing when to take the chance on a strong idea.

Perhaps the biggest change of all is a change in focus; instead of looking to build artifacts (whether products, campaigns, or services), the new focus in on building platforms. Platforms for feedback. Platforms for co-creation. Platforms for engagement. Platforms for transformation.

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Could you imagine?  It’s not such a far stretch these days.  The latest hot topic in the hiring world (and outside of it for that matter) centers on whether it is okay for employers to ask for personal login information for your favorite Social Networking sites.

A case in Michigan looks to be headed to court over just this issue.  A teachers-aide was fired for refusing to comply with a request to hand over her password after a parent complained about a photo on her Facebook page.  There have also been other reports of potential employers seeking to use personal Facebook accounts as part of their hiring process.  From asking candidates for their passwords during interviews, to asking them to login on the spot to view their profile and even having them “friend” someone from the HR team.

The reality is that this issue is not going away anytime soon.  This morning I entered “Facebook password” into a news search on Google and it yielded hundreds of articles on the subject.  Everyone from publications like U.S. News & World Report to Computerworld seems to have something to add to the topic.  A Colorado Congressman recently proposed an amendment to FCC reform legislation to prevent such actions from taking place as a condition of employment.  The amendment was deemed unnecessary and eventually voted down.  Facebook has even taken their own position releasing a statement condemning the practice and also making it clear that it is a violation of their Statement of Rights and Responsibilities.  The full statement can be read here. 

For now, the debate is swirling – is this a personal rights issue?  A privacy issue?  Or even a civil rights issue?  The ACLU has weighed in with their opinion.  It seems as of right now, only time, and the courts, will tell.  What can you do in the meantime?

As a business:

1. Tread lightly.  If you choose to partake in this type of action, remember that what you find might be held against you.  Thanks to privacy settings, there is a big difference between the “public” view of a person’s social media sites and the private view you get by accessing it with the password.  Knowledge obtained through this practice could come back to you in the form of a discrimination lawsuit if the candidate believes information found was potentially used as part of the hiring (or not to hire) decision.
2. Think about how this practice may undermine the Culture of your company.  What message does this send to your current employees about how you value their personal, private time?  What message would this send about your company should it become public?
3. Talk about it.  If your culture is important to you and your company, and this practice goes against what you stand for, then have the conversation with your team.  Don’t assume that someone in your company, a hiring manager or other staff member would never do something like this – it’s happening!  Set an expectation that works for your organization.
4. Have a clear understanding of your company’s privacy policies and how they relate to social media.  Most companies have privacy policies to ensure the confidentiality and sensitive nature of their business.  This is a good, and often necessary, business practice.  But think about your Company Culture and Values; then ask yourself whether you’re policy is protecting your business interests, or being “big brother” to your employees.  The difference will go a long way in the satisfaction of your workforce.

As an employee or potential employee:

Unfortunately this is a situation that may be a no-win for some people; and that’s unfortunate.  In today’s job market some candidates may feel pressured, or even bullied, into giving the information because of a multitude of reasons – least of which might be the need for a job.

1. Be the keeper of your own online reputation.  As simplistic as it may sound (and we have all heard it before!); what happens online, stays online.  If you are job hunting, or even if you are not, be conscious of what your social presence says about you.  Learn about and utilize privacy settings aggressively, not just passively.  Do you know what your profiles look like to those outside of your immediate circle?  You should!
2. React professionally if you find yourself in this situation.  Your first reaction may be to tell the person to “GO ____!”  I’ll let you fill in the blank, but remember you are still in a professional setting and you owe it to yourself to protect your integrity.
3. Make a decision you can live with.  I’m sure that doesn’t sound like a definitive answer, but what’s right, what’s legal and what’s acceptable in this situation are still up for debate.  It’s going to be up to the courts to set precedent that will guide us in the future.  Ask yourself the hard questions that only you can answer.  How bad do you need this job?  Does this compromise your values?  Is this the kind of company you want to work with?
4. Decline with professionalism and integrity.  If this is the decision that is right for you, then own it.  Politely decline; and if you feel strongly enough, end the interview by thanking the person for their time.
5. If the stakes are just too high and you don’t feel you can walk away from the opportunity, offer them assurance and an alternative.  Let the person asking know that you understand and value how important it is for the company to make the right hiring decision.  Reinforce that you also understand how important it is to protect the reputation of the company, and the people you hope to work with, so you can assure them your public social presence reflects that.  Then offer the alternative of viewing your public profile from their computer.  One caveat…refer to #1 above before throwing this option out there.

The debate on this one is going to continue for some time to come, so only time will tell how it will all iron out.  Needless to say, the internet and social media are going to continue to be a large part of our everyday lives.  Whether you’re a business, an employee, or a potential employee you need to stay focused on your Culture and your Values to make the decisions that are right for you.

The views expressed on this blog are those of the author alone and do not necessarily reflect the views of The1stMovement and shall not constitute a legal opinion.

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Welcome to the Weekly Agency Digest. Below you will find some of the best and most interesting news from last week along with links so you can personally read the articles. Be sure to follow @the1stmovement to stay up on current news and of course, retweets are always welcome. Enjoy! 

Agency News

Crate & Barrel taps TBWA/Chiat/ Day as new agency http://bit.ly/IoskAu

Taco Bell’s digital account up for review….again http://bit.ly/Hq6kpW

Notable campaigns 

Microsoft helps raise awareness of counterfeit software http://bit.ly/I8QuDa

Some Pilgrims just don’t like it when you eat stuffing on a day other than Thanksgiving  

http://bit.ly/Hqua3P

Get ready for interactive posters http://bit.ly/HuSGWe

Internet taste testing with Pepsi http://bit.ly/IuMrBU

So this is how everyone gets sick at the office http://bit.ly/IJFB69

Industry Thought

The advantages of rich media ads http://bit.ly/IwlLet

No matter the strategy click through rates will fall http://read.bi/ImwQ3v

E-Commerce clothing sales on the raise http://dthin.gs/HyJIoe

How to use personas in a marketing campaign http://bit.ly/HuWsPA

The Future of content http://tcrn.ch/Ig4cpk

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Pinterest seems to be the hot topic of conversation amongst clients, strategists and creatives. Everyone wants to do something with Pinterest. But what? And why?

First off, all of the buzz is for good reason. Pinterest has literally exploded, with total unique visitors increasing 52% to almost 17.8 million over a single month. That was back in Febuary, so I’m sure they’re well beyond that now.

Pinterest also has more referral traffic than Youtube, Google+ and LinkedIn combined. In February Pinterest passed by Twitter for referrals and is on its way to passing by Google and StumbleUpon. Nice little visual on this from Performancing.com.

Though Pinterest is obviously a great channel to be looking into for your brand, it is important not to forget who the primary audience is.

Pinterest is 75% female, with the majority of users (around 55%) between the ages of 25 and 44. Another interesting fact is that 50% of Pinterest users have children. I consider Pinterest more of a tool as opposed to a social network; for this reason it’s still sacred ground where blatant marketing efforts won’t go over well.

Some of the best campaigns I’ve seen so far work well because they match up with the demographics. It’s also because they don’t inject an advertisement into Pinterest, instead crafting their brand, and their content, to be more shareable.

Some brands are already there and didn’t have to do a thing. Brands like IKEA and Anthropologie are prime for the pinning because their products, as well as their photography, are inspiring and stylish. Therefore you see a lot of people pinning photos directly off their sites, blogs and catalogs to add to their boards.

A great example of how a brand took that user behavior and ran with it is the new Styld.by site from Gap. Styld.by is an online lookbook with an obvious and robust sharing layer; featuring Pinterest’s pinmarklet functionality along with Facebook, Twitter, Tumblr and Stumbleupon. They crafted their fashion photography into shareable pieces of branded content, for their inspired consumers to pin and share.

I see this as a great Pinterest model moving forward. Brands that are a combination of inspiring, visual and female skewing (think Lowe’s & HGTV) will do well to include the pinmarklet functionality into their online catalogs, microsites, and blogs.

We’re applying this to many of our clients, helping them to publish share-worthy content as well as building the pinmarklet functionality into areas where those assets exist.

Reference:

http://news.cnet.com/8301-1023_3-57401809-93/comscore-google-still-top-site-pinterest-continues-to-soar/  

http://www.marketingpilgrim.com/2012/03/pinterest-tops-twitter-for-referral-t...

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Welcome to the Weekly Agency Digest. Below you will find some of the best and most interesting news from last week, plus a bonus SXSW section, along with links so you can personally read the articles. Be sure to follow @the1stmovement to stay up on current news and of course, retweets are always welcome. Enjoy! 

Agency News

AKQA takes over Verizon’s digital creative http://bit.ly/H5ogbg

A member of McCann’s staff is the man behind the Trayvon Martin Million-Hoodie March http://bit.ly/GStaVJ 

Clearly this was not thought through http://onforb.es/H3JubC

Touch the Rainbow http://bit.ly/GIztuE

RadioShack targets people with old phones http://bit.ly/H5pUvs

Industry Thought 

How creativity works http://n.pr/GDLtDy

Mobile bar codes help drive traffic http://bit.ly/GJCX2S

Most used B2B lead generation tactics http://bit.ly/GFL3ci

Top tech gadgets http://on.mash.to/H6reti

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The1stMovement is excited to announce the addition of Sr. Art Director Jared Hardy to the team.

Jared grew up on the mean streets of Wahoo, Nebraska, boasting a population of 4,166. After graduating from University of Nebraska with a degree in Advertising and an emphasis in Design, he did a stint at Dinger Associates, a small agency in Lincoln. From one square state to the next, he joined Crispin Porter + Bogusky, working as a Digital Art Director for three years on major brands such as Burger King, Domino’s and Windows. 

Following CP+B Jared moved to Sterling-Rice Group as a Senior Interactive Art Director, doing integrated work for brands such as Waterpik, Children’s Hospital Colorado, Tervis and Nature Sweet Tomatoes. After two years Jared left SRG for the glamorous life of working in his underpants as a freelancer. A few months and a pair of pants later, Jared joined us hereat The1stMovement as a Sr. Art Director.

When Jared isn't punching pixels in the throat he's usually drinking a beer (often his homebrew) with his fiancé, Erin, and rambunctious dog, Kimmy Gibbler. He also likes bicycles, comic books, and whiskey. 

“Jared brings a wealth of experience leading digital and integrated campaigns, as well as adds to our capabilities with a background in broadcast and traditional mediums. We’re thrilled to have him join our award winning team.” –David Schell, Executive Director of Creative Services. 

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Welcome to the Weekly Agency Digest. Below you will find some of the best and most interesting news from last week, plus a bonus SXSW section, along with links so you can personally read the articles. Be sure to follow @the1stmovement to stay up on current news and of course, retweets are always welcome. Enjoy!

Agency News

eBay awards its digital account to Digitas http://bit.ly/FO34Z6

National Geographic Channels consolidates its media and digital http://bit.ly/GCEYBa

Interesting Campaigns

Dockers wants you to “Wear the Pants”, Bear Grylls does http://bit.ly/GCv8xn

Even after all this time he is still the most interesting man in the world http://bit.ly/zZiHYS

Remember, channel surfing is not a sport http://bit.ly/wm8Ngh

Shamrocking the new Tebwoing? Not quite http://bit.ly/zajVQ9

Industry Thought

What men and women really want according to social media http://on.mash.to/GDYpIf

How Siri could change the future of shopping http://bit.ly/z4701x

The changing landscape of Real Time Bidding http://read.bi/GCCySt

SXSW

Everyone agrees that we need more startups http://tcrn.ch/zn55DN

A gallery with some of SXSW most interesting attractions http://bit.ly/AgUwVt

What top brands where doing at SXSW http://bit.ly/GAVxwY

How social sites are changing customer service http://bit.ly/GCbaPM

The winners and losers of SXSW http://tcrn.ch/GDY9Jm

NetBase pioneers C2B http://bit.ly/GDuRvo

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We have all heard it and read about it, but what are some common basics that are overlooked while developing a responsive website? If you’re not familiar with responsive design, then you should read the original article about responsive web design on A List Apart by Ethan Marcotte. As you might know, responsive web development involves the utilization of grid systems, image optimization and CSS media queries, so what did we miss? This isn’t CliffsNotes son, get reading :).

Break Points
Setting break points is one of the key concepts in developing responsive websites. A media query is a CSS rule that utilizes the reported browser dimensions to toggle CSS rules nested within the media query to the cascade based on an argument in the media query—this argument is referred to as a break point.  If you haven’t figured out break points, start with this basic tutorial from Chris Coyier at CSS-Tricks, and come back to us.

 

(http://www.smashingmagazine.com as seen through the bricss bookmarklet)

There are a couple directions you can go with setting break points:

• If your targeted browser list is simple—i.e., Mobile Safari, and 16:9 Android, you can probably set basic break points and move on.
• However, if your list is more ambitious, you’ll need to take non–standard dimension devices and in–app browsers (think Facebook’s browser) into account. For these situations use a tool like ResponsivePX to step through the various possible screen widths taking note of where the layout breaks (text overlapping images, navigation extending beyond the edge, etc...).

Navigation
Navigation is a big hurdle for responsive developers and designers, because mobile screen real estate is at a premium. There are a few ways of dealing with navigation, such as stacking, select boxes, toggles, and a few others. You can explore them all in detail in Brad Frost’s excellent responsive navigation roundup.

 

(image from http://viljamis.com/)

Whichever solution you choose, put a premium on user experience. Bad solutions mean taking a lazy route like:

• Forcing a ton of navigation to the top of document, which makes your above the fold material all navigation, and pushes content below
• Moving it all to the footer, and hoping the user finds it
• Worse yet, simply hiding the navigation, and presenting content as a giant list

The toggle method from Brad’s roundup is probably the strongest solution, but you must consider your targeted browsers, because many don’t support javascript and animations fully or at all.

However, sometimes the sheer quantity of links will force you to use a select or pull from side method. If you go this route, don’t skimp on the time you spend styling and testing, as users will already be confused by your ‘outside–the–box’ solution.

Adaptive Images
With so many different screen sizes, adaptive images become very important. By far the easiest way is resizing your images on the fly with CSS to make your images adapt to the layout no matter what screen size the website is viewed on. What is so great about this? If you already have an image that is lightweight in file size, then you don’t need any extra overhead creating different images for different screen sizes along with having JavaScript hot swap the image source. Unfortunately, this method forces mobile users to wait for large images to download if the image is not lightweight.

Example Code:
#some-companies-logo img {
width: 30%;
max-width: 150px;
}

On the other hand you could use JavaScript to “hot swap” the image source . Why the heck should I use JavaScript to do my dirty work? Using JavaScript will allow us to swap the image source to an image more suitable to the device it’s being served to. Of course, this means you’ll have to do more work, but again, you’ll be serving the most suitable image size, saving your users some load time. For best performance, the original source should point to the mobile. You can use pure JavaScript or you could use this nifty plug-in called ResponseJS.

Example Code:
HTML:
<img src="img/image-small.jpg" data-large="img/image-large.jpg" data-small="img/image-small.jpg">

JavaScript:
(function(){

if (matchMedia) {

       var mq = window.matchMedia("(min-width: 500px)");

       mq.addListener(WidthChange);

       WidthChange(mq);

}

// media query change

function WidthChange(mq) {

var imgs = document.getElementsByTagName("img");

for (var i = 0; i < imgs.length; i++) {

var src = (mq.matches ? imgs[i].getAttribute("data-large") : imgs[i].getAttribute("data-small"));

imgs[i].setAttribute("src", src);

})();

Next up is independent image re-sizer, which is a JavaScript “hot swap” on steroids. For the independent image re-sizer, use Adaptive Images Plugin. Adaptive Images detects your visitor's screen size and automatically creates, caches, and delivers device appropriate re-scaled versions of your web page's embedded HTML images. Check it out - http://adaptive-images.com/.

(image from http://adapitve-images.com)

“So what should I use?”
All three are very good options but it really comes down to using the right tool for the job. Personally, we prefer to use the pure CSS image re-sizer solution for sites that are not image heavy. For a large scale site, or even just an image heavy one, we would use the Independent Image Re-Sizer with some CSS image re-sizing mixed in to take the heavy lifting. But if you’re a control freak or your project just needs some extra customization, then definitely go with the good ole fashion JavaScript “hot swap”. Like we said, use the right tool for the job and you’ll do just fine.

Conclusions
Responsive design & development, if done correctly, can create huge efficiencies, such as an easy to update single code base that can span multiple devices. What we’ve written about here is just the tip of the iceberg. Once you’ve tackled these conundrums, you’re going to have to deal with a lot more issues. Luckily you’re a code wrassler, so you’re used to dealing with surprises. With a lot of preparation, and flexibility during development, you can make your responsive site unsinkable no matter the size of the device.

Reference Links
●      http://twitter.github.com/bootstrap/scaffolding.html
●      http://www.responsivepx.com
●      http://coding.smashingmagazine.com/2012/02/13/progressive-and-responsive-navigation
●   http://css-tricks.com/convert-menu-to-dropdown/
●   http://adaptive-images.com/
●   http://opensourcehacker.com/2012/01/09/styling-images-for-mobile-with-css-width-and-max-width-mobilizing-websites-with-responsive-design-and-html5-part-6/
●   http://24ways.org/2011/adaptive-images-for-responsive-designs
●   http://bradfrostweb.com/blog/web/responsive-nav-patterns/

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Welcome to the Weekly Agency Digest. Below you will find some of the best and most interesting news from last week, along with links so you can personally read the articles. Be sure to follow @the1stmovement to stay up on current news and of course, retweets are always welcome. Enjoy!

Agency News

GSD&M will handle EHarmony’s creative http://bit.ly/ym3MfE

Calle Sjoenell is Ogilvy’s new Chief Creative Officer http://bit.ly/A3vcwj

Notable campaigns 

Good news Cubs fans, you can win a World Series yet http://bit.ly/x3fG1o

NASA encourages everyone to keep exploring http://bit.ly/yLhdY2

Mr. T selling Tees.....I see what you did there Old Navy http://bit.ly/zfODD8

Atlanta goes creepy for St. Patrick’s Day http://bit.ly/zNc76M

Want to know how much drinking shortens your life? There’s and app for that  http://tcrn.ch/yewRD8

Interesting interactive Coke ad http://bit.ly/z7YcHc

CBSSports.com takes new twist on March Madness http://bit.ly/znvP9S

Industry Thought

Facebook’s growth rate declines as Twitters increases http://bit.ly/ymj8C1

What industries have the best Facebook engagement? http://bit.ly/w79ce3

What you need to know about the new iPad http://bit.ly/ySyahD

The story behind the “Most Interesting Man in the World” http://bit.ly/wlynQk

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Welcome to the Weekly Agency Digest. Below you will find some of the best and most important news from last week, along with links so you can personally read the articles. Be sure to follow @the1stmovement.com to stay up on current news and of course, retweets are always welcome. Enjoy!

Agency News

Following review, CP+B wins Applebee’s creative account http://bit.ly/AzTtfP

After only one year, Chili’s drops Digitas as their AOR http://bit.ly/yXvMLn

OMD gets Timer Warner Cable’s digital account http://bit.ly/wkzlbZ

Notable Campaigns 

Charlie “Winning!” Sheen in new DirecTV and Fiat ads http://bit.ly/wxMYuA

Mad Men ads spark 9/11 controversy http://read.bi/A9wb0L

Slash and Betty White team up for the L.A. Zoo http://bit.ly/znggCn

Ragu shows moms one way you can get your kids to eat dinner http://bit.ly/wMsD04

Chevy launches a new sitcom style campaign with the director from “The Office” http://bit.ly/w92aiQ

Industry Thought

How mobile use compares across six different countries http://bit.ly/yOECZU

New moms often overspend http://bit.ly/zKj26n

Some good numbers on DVR use http://bit.ly/yQ1vut

The advantages of going digital http://bit.ly/ArhadL

As mobile web use increases, ad prices drop http://bit.ly/xyuUUG

P&G finds that ad background color is more successful depending on the website http://bit.ly/w6f0Il

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Welcome to the Weekly Agency Digest. Below you will find some of the best and most important news from last week, along with links so you can personally read the articles. Be sure to follow @the1stmovement.com to stay up on current news and of course, retweets are always welcome. Enjoy!

Agency News 

CP+B win Arby’s creative http://bit.ly/zzWzIC

The Weather Channel makes BBH New York, their AOR http://bit.ly/wQxFWF

Southwest is looking to change up its creative account http://bit.ly/zxFXc3

Kraft’s picks Droga5 to market their new gum brand http://bit.ly/yDVwCH

Industry Thought

The SoDA Report: 2012 has been released http://bit.ly/wVqhii

Are iPads and phones going to cripple your business’ network?  http://bit.ly/AevWXP

An early look at Google’s heads-up display glasses http://nyti.ms/wzLBKP

Is Facebook reading your text messages? http://read.bi/xPChFq

Content marketing’s four pillars http://bit.ly/xlGb8T

Notable campaigns 

PETA’s uses sex in an attempt to get people to go vegan http://bit.ly/A2Ac3Q

Las Vegas hotel, The Cosmopolitan’s new take on Queen’s “Bohemian Rhapsody” http://bit.ly/zUDTav

Facebook’s new ads may change the way social media marketing is done http://bit.ly/xFtStK

How Under Armour plans to use the NFL Combine as a marketing platform http://on.mash.to/ytv9lV

K-Swiss and Kenny Powers with possibly the greatest ad of all time http://bit.ly/x1HcwF

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As a proud member of SoDA (Society of Digital Agencies), we want to share some industry insights with you.

This week SoDA released a great report on where the digital industry currently stands, trends for 2012 and what to expect moving forward. The SoDA Report 2012 consists of insights, stories and stats from over 700 marketers, agencies, technologists and industry insiders. CMO’s and other Sr. digital markers from top global brands and agencies have contributed case studies, statistics and opinions that will help shape the digital industry.  

Every one of the 76 pages is worth reading. 

SoDA will continually publish quarterly updates throughout the course of 2012 to keep this report up to date, so stay tuned…

Download the publication here: http://bit.ly/wVqhii 

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Welcome to the Weekly Advertising Digest. Below you will find some of the best and most important news from last week, along with links so you can personally read the articles. Be sure to follow @the1stmovement to stay up on current news and, of course, retweets are always welcome. Enjoy!

Agency News

StartcomMediavest Group’s, Spark, is being turned into a legitimate third shop http://bit.ly/x3pxxE

Ogilvy Chicago appoints Lee Newman as president http://bit.ly/ycMFv1

Avis selects Leo Burnett to handle their US creative http://bit.ly/y3sUoR

Notable Campaigns 

Twitter sets up their self serve ad platform http://bit.ly/wCc78X

Beer specifically for beer pong? http://read.bi/yrc6oG

Chipotle’s first nationwide commercial is a hit http://bit.ly/yMdaE8

How airlines are using social media to change their image http://bit.ly/vZybYE

Industry Thought

Luxury brand buying habits can vary by gender http://bit.ly/zrnVYT

Some shocking mobile numbers http://tcrn.ch/ynBRmZ

Why user experience is an important factor in customer relationships http://bit.ly/xAkm58

Men are more likely to share personal information on social media websites http://bit.ly/waQR2O

Three reasons why to integrate your digital marketing tactics http://bit.ly/ACKD0m

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Agency News

AOL is looking for a new agency to help convince people to “Care About AOL Again” http://bit.ly/w9dik6

Kraft steals digital mastermind from PepsiCo http://bit.ly/A7IBEO

GloaxoSmithKline is handing their global creative account for Aquafresh to TBWA http://bit.ly/w5h8h3

Industry Thought

Do customers prefer apps or mobile web? http://bit.ly/Al3DRs

Content marketing helps drive traffic and gain customers http://on.mash.to/wT6jrI

Referral traffic between social media sights results in more traffic for all http://bit.ly/z37ano

Does your company have a Facebook page? Great, but it might be hard to find http://bit.ly/w0YfVf

Putting a trademark on your kids name may be a thing of the future thanks to Jay-Z and Beyonce http://bit.ly/wOVJxb

Notable Campaigns 

Coors Light runs Facebook mobile ads via Celtra http://bit.ly/xgUqm5

Liz Claiborne gives parents a taste of what it is like to be a teen in an abusive relationship http://bit.ly/zUMgUI

Amazon brings back the black bikini girl to show the advantages of the Kindle and Kindle Fire http://read.bi/y9r2hi

James Franco takes a shot at directing 10 ad spots for 7 For All Mankind http://bit.ly/y61zWW

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Agency News

AOL is looking for a new agency to help convince people to “Care About AOL Again” http://bit.ly/w9dik6

Kraft steals digital mastermind from PepsiCo http://bit.ly/A7IBEO

GloaxoSmithKline is handing their global creative account for Aquafresh to TBWA http://bit.ly/w5h8h3

Industry Thought

Do customers prefer apps or mobile web? http://bit.ly/Al3DRs

Content marketing helps drive traffic and gain customers http://on.mash.to/wT6jrI

Referral traffic between social media sights results in more traffic for all http://bit.ly/z37ano

Does your company have a Facebook page? Great, but it might be hard to find http://bit.ly/w0YfVf

Putting a trademark on your kids name may be a thing of the future thanks to Jay-Z and Beyonce http://bit.ly/wOVJxb

Notable Campaigns 

Coors Light runs Facebook mobile ads via Celtra http://bit.ly/xgUqm5

Liz Claiborne gives parents a taste of what it is like to be a teen in an abusive relationship http://bit.ly/zUMgUI

Amazon brings back the black bikini girl to show the advantages of the Kindle and Kindle Fire

http://read.bi/y9r2hi

James Franco takes a shot at directing 10 ad spots for 7 For All Mankind http://bit.ly/y61zWW

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Welcome to the Weekly Agency Digest.  Below you will find some of the best and most important news from last week, along with links so you can personally read the articles.  Be sure to follow @the1stmovement to stay up on current news and, of course, retweets are always welcome. Enjoy! 

Agency News

Tecate switches its US efforts to a Mexican agency http://bit.ly/A1Dzpv

Unilever has hired a digital agency to handle marketing for Tresemme http://bit.ly/wOWmBU

HP conducts creative review for PC division http://bit.ly/wqptsq

Industry Thought

77% of CMOs are unsure where to reach consumers http://bit.ly/w7BLyi

Only 1% of Facebook fans actually engage with the brand http://bit.ly/wT82YW

Millennials look to anonymous recommendations to make purchase decisions http://bit.ly/xvQdYT

Notable Campaigns 

Pantene is trying to attract female Olympic fans with its Olympics campaign http://bit.ly/Aej5G3

Microsoft attacks Google’s new privacy policy http://bit.ly/zWW2i4

Heineken plays matchmaker http://bit.ly/x4Q8F9

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Welcome to the Weekly Agency Digest.  Below you will find some of the best and most important news from last week, along with links so you can personally read the articles.  Be sure to follow @the1stmovement to stay up on current news and, of course, retweets are always welcome. Enjoy! 

Agency News

Carat in charge of all GM consumer related media, which includes digital, social media and broadcast http://bit.ly/A3Xaxn

Unilever makes The Bull-White House their new lead creative agency for the brand Slim-Fast http://bit.ly/xFW4Q5

Industry Thought 

MagnaGlobalis predicting a 4% rise in advertising spend in 2012 http://bit.ly/y8sumH

Customers prefer to use the web and mobile browsers instead of apps when m-Commerce shopping http://bit.ly/w03UdX

Social sign-on may help to an increase in obtaining personal information about customers http://bit.ly/zabhyp

Notable Launches 

CareerBuilder brings back the chimpanzees based on popular demand http://bit.ly/y6moiH

McDonald’s new Twitter campaign takes a turn for the worse http://linkd.in/wwFwFo

Coke will have a Super Bowl ad and website that reacts to the game and other commercials that air http://bit.ly/xExsyg

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“Strategically we are looking for digital marketing agencies, wherever they might be located, who aren’t just talking about digital marketing but are actually producing successful work for recognizable brands. We’re also really excited about the opportunities to engage rising digital stars in increasingly relevant global emerging markets.” Steve Wages, Founding Member and Executive Director of SoDA.

We are honored to represent the best of the best in the world and look forward to contributing to the continued growth of the dgitial advertising industry!

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